About Lei'd Back Apparel Co.

Family-Owned Small Business 🤙 In a world full of big, faceless corporations, we're doing things our own way — small, independent, and built on real people, real values, and real passion for the islands.

I'm the founder behind this brand. I started this to bring together my love for Hawaii, creativity, and self-expression — creating tees that let people wear what they care about, loud and proud.

Made for Island Lovers

 For the spam musubi connoisseurs, the turtle spotters, the ones who love a good rain shower just as much as a sunny day. For anyone who's stood in front of a volcano and felt small in the best way, or worn a lei and felt like the luckiest person alive. If any of that sounds like you — welcome home. These shirts are made for people who carry a little piece of the islands with them, wherever they go.

Thanks for riding with us.
— Keloni 🌴